Specialized Master in Business -Analytics (SMB-A)

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Harness the Power of Data to Drive Business

In a world powered by Big Data, performing sophisticated and systematic analyses of information is highly valued. The Fisher Specialized Master in Business Analytics (SMB-A) program provides the know-how to effectively harness, interpret, and analyze this data. Meet the rapidly growing market demand for Data-savvy managers with advanced analytics expertise and leading analytics initiatives in business.

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#5   overall in the U.S. "Best online master's business programs"

#3   overall in the U.S. "Best online master's business programs for veterans"


U.S. News & World Report 2025 (non-MBA ranking)

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 Learn how to

  • Demonstrate fluency in working with data and an understanding of data acquisition and management​
  • Conceptualize real-world problems and develop innovative solutions​
  • Master the descriptive, predictive and prescriptive analytics skills businesses rely on to drive innovation and increase productivity​
  • Communicate tractable results and integrated insights that inform organizational decision-making
  • Apply business knowledge in management analytics and team leadership.​
  • Learn systems thinking, which involves taking a broad and pragmatic perspective when analyzing structures, patterns, and feedback mechanisms in real-world contexts. you'll have the correct mindset to address chronic issues others may have been unable to solve.​