The Outcomes cycle

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The OUtCoMES Cycle is a process created by SMB-A Co-Director, Dr. Elliot Bendoly, and is used for structuring otherwise unstructured or poorly structured problems in the pursuit of practical, real-world solutions. SMB-A students can utilize this tool to identify the most salient analytical approaches to support informed decision making on their way to becoming data-savvy business leaders. 

Learn about the SMB-A program at fisher.osu.edu/graduate/smb-a